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Jun 22

WHY MotherNaturesDiet?

The other day, I was attending a training event, and it was a massive day of learning for me, it was an excellent event. It was the first of 12 such days, I have one each month for a year, which is very exciting.
The day helped me think a LOT about what MotherNaturesDiet (MND) actually IS, from the angle of “Why do I do it?”

I thought about the main reasons why I started MND, why I keep writing and what I am trying to really achieve.

Obviously, if you have read My Story  then you will already know that I spent the last 25 years trying to figure out how to be healthy, and only the last 8 or so of those finally getting it right. In that time, I have transformed my own life and learned more than I ever imagined about being healthy.

But that is my own experience, that forms the basis of the knowledge I try to share with you, but that in itself is not what drives me, that’s not actually WHY I do it…I have been thinking this week about “Why do I keep pushing MND?” Read more

Jun 14

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Why do so many people pay for “6-pack abs secrets”?

The other night, I sat up for hours researching a number of topics, as I often do in the evenings.

I found myself side tracked into reading a ‘marketing case study’ about a guy who sells a series of products online (eBooks, home study courses, CDs, etc.) aimed at “Revealing the true secrets to 6-pack abs” - not the real title, I’m hiding the true identity here to keep my opinion ‘not personal’ - as what I have to say could apply to a number of these online schemes and product offerings.

Anyway, so it all starts with eBooks that promise to reveal the truth about 6-pack abs, and they lead people to buy other products, and so on. But the reason this guy and his products were being written up as a ‘marketing case study’ is because this 1 man and his small team of staff, is making over $1 million USD per month in sales of these products!!! Wow! I’ve sold some online product myself over the years, but nothing close to a million Dollars a month, that is AMAZING!

So I read more, genuinely interested in learning about this case study, and the author of the case study was saying “Abs products really sell, people buy this stuff like crazy”, especially in the US market where this man and his team are based. And I got to thinking, there is a real twisted irony there - the nation that is regarded “the fattest nation on Earth” where now fully two thirds of the population are either overweight or obese, and they are buying up home study books and CDs promising 6-pack abs at an incredible rate! It seems the mathematician in me wants to plot a graph to show “the inverse relationship between buying 6-pack abs products and actually achieving 6-pack abs!”

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