Skip to content

Posts tagged ‘PR’

Palm oil, hype and misleading news…time to get the facts…

Social media in the week of 12th November 2018 = Palm oil and orangutans.

OMG, so much hype.

Seriously, it’s time to nail down the facts.

The British supermarket Iceland re-used an old promotional video made by Greenpeace some time ago. Iceland never intended or realistically expected this advert to run on British TV, and it was not banned because in fact, being of ‘political origin’ (that is, Greenpeace is a political activist group, not a commercial company like Iceland) the video in fact immediately contravenes advertising standards in the UK. It was never going to pass as an advert, Iceland knew this from the get-go, and to then suggest they made it as an advert and then it was banned, is, at best, disingenuous.

Please get the facts on this issue from this excellent and clear post from Suw Charman-Anderson on Facebook.
My thanks to her for this post.

This whole ‘Iceland banned advert’ thing is just a huge, clever, relatively inexpensive bit of PR for Iceland.
You may like to know that formerly, on a previously published (early 2018) version of this list, from Ethical Consumer magazine, Iceland featured as worst British supermarket for palm oil products.
The list now shows no mention of them on “Best…” lists, but notes that they have made a commitment going forwards…I suspect, this whole PR stunt is in danger of backfiring on them, and this is a rapid knee-jerk reaction to mitigate it all turning into a car crash of negative publicity. I hope to see them hold strong on their promises in 2019.

What we need is a clear understanding of the facts.
This WWF blog is clear, balanced, and free from hype. Please read it and understand the issue.

Fact: It’s a freakin’ disaster to be chopping down forests in the tropics to make chocolate spread and peanut butter for the rich in Europe and North America, and causing the extinction of the Sumatran tiger and orangutan along the way.
But, ditching palm oil and switching dumbly to other oils will only make things worse!

Guess what…there is a solution.

Wanna know?

Stop eating ****ing chocolate spread!!!!

Wow, revolutionary!

Now let’s see, all those millions of folks out there on social media sharing posts about how much they care about orangutans…do they (you?) all care enough to just stop buying chocolate spread?

Boycotting palm oil is not the answer, it’s just not that simple

The answer is to buy sustainably-farmed palm oil, or, even better, reduce your consumption of processed foods to a minimum thereby reducing the need for the palm oil, or any other oil, in the first place!

See, who knew (I bloody did) that once again, the correct, and best solution is sustainable agriculture not ‘herd mentality bulls**t’ that might do more harm than good.

For what it’s worth, Mother Nature’s Diet is pretty close to an “as low as you can go palm oil content” lifestyle.
Core Principle 3: minimise processed foods (there goes the chocolate spread)
Core Principle 2: eliminate refined sugar (there goes the confectionery)
Core Principle 7: eat plants and animals (we base our diet mainly on fresh whole foods)
You see, the Mother Nature’s Diet way eliminates many of the products that include palm oil from our shopping trolleys, our use of the stuff is minimal, just a bit of shampoo or washing powder…that’s about it.

Once again, Mother Nature’s Diet and sustainable agriculture: good for you, good for the planet.
See how this works?

You can reduce demand for palm oil by eating local, seasonal, fresh whole foods, by eating the Mother Nature’s Diet way.
Less processed food, less imported food, more seasonal fresh whole foods.
As I always say in my seminars and webinars, the Mother Nature’s Diet way is the best combined lifestyle approach to optimal good health, and care for the environment and animal welfare, farmed animals and wild animals, all in one, it’s all in the 12 Core Principles of Mother Nature’s Diet. 

Why not learn how to change your life, and our planet, for the better, and remove most of your demand for palm oil products at the same time?
Just get yourself a copy of the book, read up, and make some simple diet and lifestyle changes. 

And no, I’m not “hijacking the palm oil hype” this week just to try to sell a few copies of my book. I started Mother Nature’s Diet and wrote my book in the first place because of the damage being caused - to our health and our planet - by the modern Western diet and the unsustainable nature of intensive industrialised agriculture.

So, now you know the facts.
If you care about the rain forests, if you care about the Sumatran tiger, if you care about the orangutans, it’s time for you to prove it.

To your good health!

Karl